In accordance with the policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain name is registered with must be valid and accurate all the time. Besides, this information is openly available on WHOIS lookup sites and while this may be OK for corporations, it may not be very convenient for individuals, because anybody can view their names and their personal email and postal addresses, all the more so in an age when identity theft isn’t that unusual. For this reason, registrar companies have launched a service that conceals the details of their customers without editing them. The service is called Whois Privacy Protection. In case it’s activated, people will view the details of the domain registrar, not those of the domain owner, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain name extensions, but it’s still not possible to conceal your private information with some country-code extensions.